Entering New Markets: Securing Senior Leadership for a Co-Working Space Solution Provider

Goal:
An overseas co-working space solution provider preparing to enter the Singapore market engaged us to identify and secure senior leadership talent capable of driving their market expansion from the ground up. With no existing local presence or established network to draw from, the client needed a trusted partner to navigate the Singapore talent landscape on their behalf, identifying candidates who not only had the right industry expertise and connections, but who could also lead with conviction in an early-stage, high-ambiguity environment.

Solution:
We conducted targeted outreach to highly capable senior-level candidates with strong industry connections, including those not actively exploring new opportunities. Recognising that the client’s window in Singapore was limited, we coordinated and facilitated interview sessions timed around their visit, bringing together shortlisted candidates for structured conversations that surfaced each candidate’s experiences, motivations, and expectations in a confidential setting.

Outcome:
We successfully placed a Deputy CEO, enabling the client to establish a strong leadership foundation for their Singapore operations. A key part of securing the right candidate was proactively addressing the uncertainties of joining an early-stage market entry, ensuring the appointed candidate stepped into the role with conviction rather than reservation.

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